Unfold your story
Area of practice
year
2025
my role
Graphic Designer
Project Type
School Group Project
project overview
Unfold Your Story is a brochure design project created to encourage audiences to keep their brochure rather than discard it. Our team collaborated with Presentation House Theatre, a long‑standing cultural hub on the North Shore, to understand their communication needs and the challenges they face with traditional print materials. Through conversations with the client, we identified opportunities to make the brochure more meaningful, memorable, and worth holding onto.
In this group project, I worked alongside two teammates and took the lead on the visual direction. My responsibilities included designing the front and back covers, developing the colour palette, and establishing the typographic system. My focus was on creating a design language that felt warm, contemporary, and aligned with the theatre’s identity, while also giving users a tactile, story‑driven experience they would want to keep.
